Social Media & Healthcare White Paper/Success Stories
Social Media and healthcare is in its infancy as far as a communications medium. Yet here is a white paper that features some great strategies and tactics on how it works and work well as part of any healthcare marketing/communications plan.
http://www.billianshealthdata.com/news/SiteNews/news_items/2011/Files/SocialMediaWhitePaper.pdf
Keyquote:
"Healthcare has taken off as a case study internally (at Perficient) as one of the most successful ways to drive leads using social media."
-Erin Eschen, Online & Social Media Marketing Manager, Perficient Inc.
Keypoints:
- Measure members/fans/followers routinely;
- Track analytics/leads via web forms/URLS;
- Case studies such ast job postings success, tradeshow information & articles from online customers newsletters.
It's always good to benchmark with these realworld case studies to help your own marketing/PR efforts.
-Holly Rollins
Posted on February 13th in Healthcare
Non-profits and Social Media
Many non-profits are using social media tools to build awareness of their organization and to stay connected with their target audiences.
Today, the three most popular social media outlets for non-profits are Facebook, Twitter and YouTube (Mashable, 2011). Here is how organizations are using these outlets:
Facebook
-Facebook is a great tool to post ongoing announcements. Event invitations can be created, photos of events can be uploaded and quick news updates can be posted almost instantly.
Twitter
-Twitter is used to provide short snippets of information (140 characters maximum) that helps to keep followers posted on their organization, provide links to articles about their cause or to direct them to a Facebook or other social media sites to learn more about them.
YouTube
-YouTube is a one of the best social media tools to help with search engine optimization (SEO). Organizations can create their own YouTube "Channel" and post video content about any topic they choose. YouTube videos can be embedded into their website and posted to Twitter and Facebook.
There is not a correlation between social media savvy and an organization's net worth. Getting people to talk is what it is all about to make lives better. Mashable, a leading social media news website, recently reported that 92% of non-profit organizations have at least one social media button on their website homepage. It's not just the big guys any more...
Organizations are getting on board. Are you?
Posted on November 22nd in Social Media
“10xers” NY Times Asks What Luck Has to do With their Success
With a big dose of luck, acumen and lots of pluck, 10xers have the right formula for success.--10 times the success. This is according to the October 29, 2011 NY Times article “What’s Luck Got to Do With It.” The term 10xers accurately captures entrepreneurs who make it these days.
I smiled when I saw this reference to 10x, because that’s the basis for the name 10-x Group I founded nine years ago. The 10-x Group’s motto actually started with this --marketing and business to the 10th power. The Times article expounds on this point. I agree--while there are a few lucky Joes out there who don’t do marketing plans, don’t do business plans and stumble into a great concept with little or no planning or business savvy, those stories are hard to find--basically like drawing the winning million-dollar Lotto ticket.
The Times article is based on some recent research --how people thrive in uncertainty and whether luck was a big factor in their success. Bill Gates was one of the people analyzed who is certainly considered a 10xer. He had advantages such as being born to parents who were well to do, he went to a private school and he lived at just the right time for his technological genius to make the greatest impact. YET, the difference between Gates and similarly-advantaged people is not luck. There were many people with similar circumstances and to a certain degree--aptitude. He took these circumstances and created a huge “return on luck” making the difference.
-Holly Rollins
Posted on November 14th in Marketing and Entrepreur
Employer Branding: The Starbucks Employee First Philosophy
According to Howard Shultz, CEO of Starbucks, take care of your employees first and your business will prosper. This was his philosophy back in the ‘80s when he worked for the predecessor to the Starbucks company. As his book Onward details, he reached back to his “employee first” principle when he stepped back in as CEO to turn around the megawatt international coffee company during the depths of the recession in 2008.More from John Moore and his book Tribal Knowledge blog: http://tribalknowledge.biz/discussion-tribal-truths/33-the-employee-experience-matters/
Posted on November 2nd in Branding
