“10xers” NY Times Asks What Luck Has to do With their Success
With a big dose of luck, acumen and lots of pluck, 10xers have the right formula for success.--10 times the success. This is according to the October 29, 2011 NY Times article “What’s Luck Got to Do With It.” The term 10xers accurately captures entrepreneurs who make it these days.
I smiled when I saw this reference to 10x, because that’s the basis for the name 10-x Group I founded nine years ago. The 10-x Group’s motto actually started with this --marketing and business to the 10th power. The Times article expounds on this point. I agree--while there are a few lucky Joes out there who don’t do marketing plans, don’t do business plans and stumble into a great concept with little or no planning or business savvy, those stories are hard to find--basically like drawing the winning million-dollar Lotto ticket.
The Times article is based on some recent research --how people thrive in uncertainty and whether luck was a big factor in their success. Bill Gates was one of the people analyzed who is certainly considered a 10xer. He had advantages such as being born to parents who were well to do, he went to a private school and he lived at just the right time for his technological genius to make the greatest impact. YET, the difference between Gates and similarly-advantaged people is not luck. There were many people with similar circumstances and to a certain degree--aptitude. He took these circumstances and created a huge “return on luck” making the difference.
-Holly Rollins
Posted on November 14th in Marketing and Entrepreur
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