Employer Branding: The Starbucks Employee First Philosophy

According to Howard Shultz, CEO of Starbucks, take care of your employees first and your business will prosper. This was his philosophy back in the ‘80s when he worked for the predecessor to the Starbucks company. As his book Onward details, he reached back to his “employee first” principle when he stepped back in as CEO to turn around the megawatt international coffee company during the depths of the recession in 2008.More from John Moore and his book Tribal Knowledge blog: http://tribalknowledge.biz/discussion-tribal-truths/33-the-employee-experience-matters/

Posted on November 2nd in Branding

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