Non-profits and Social Media

Many non-profits are using social media tools to build awareness of their organization and to stay connected with their target audiences.

Today, the three most popular social media outlets for non-profits are Facebook, Twitter and YouTube (Mashable, 2011). Here is how organizations are using these outlets:

Facebook
-Facebook is a great tool to post ongoing announcements. Event invitations can be created, photos of events can be uploaded and quick news updates can be posted almost instantly.

Twitter
-Twitter is used to provide short snippets of information (140 characters maximum) that helps to keep followers posted on their organization, provide links to articles about their cause or to direct them to a Facebook or other social media sites to learn more about them.

YouTube
-YouTube is a one of the best social media tools to help with search engine optimization (SEO). Organizations can create their own YouTube "Channel" and post video content about any topic they choose. YouTube videos can be embedded into their website and posted to Twitter and Facebook. 


There is not a correlation between social media savvy and an organization's net worth. Getting people to talk is what it is all about to make lives better. Mashable, a leading social media news website, recently reported that 92% of non-profit organizations have at least one social media button on their website homepage. It's not just the big guys any more...

Organizations are getting on board. Are you?

Posted on November 22nd in Social Media

leave a comment